WWD.com/retail-news/trends-analysis/perfect-storm-drives-showrooming-6341635
trends-analysis
trends-analysis

Consumers Embrace Showrooming

Leading the charge are consumers in their mid-30s who are typically referred to as Gen Y or the Millennial Generation.

trends-analysis/news

The confluence of demographics, economics and technology is creating a perfect storm that’s pushing showrooming to the forefront of consumer shopping behavior.

Leading the charge are...

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