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WWD.com/retail-news/trends-analysis/industry-places-bets-on-back-to-school-3172467

trends-analysis

July 8, 2010

Industry Places Bets on Back-to-School

Stores ranging from Macy’s to J.C. Penney to Wal-Mart by mid-July will begin to bombard families with b-t-s campaigns.

By David Moin

with contributions from Sharon Edelson, Alexandra Steigrad

trends-analysis/news

The back-to-school blitz is around the corner — and the stakes are higher than ever.

The season comes as there are growing fears among executives and analysts of “a double dip”...

Industry Places Bets on Back-to-School

Stores ranging from Macy’s to J.C. Penney to Wal-Mart by mid-July will begin to bombard families with b-t-s campaigns.

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