WWD.com/retail-news/trends-analysis/industry-places-bets-on-back-to-school-3172467
trends-analysis
trends-analysis

Industry Places Bets on Back-to-School

Stores ranging from Macy’s to J.C. Penney to Wal-Mart by mid-July will begin to bombard families with b-t-s campaigns.

By
with contributions from Sharon Edelson, Alexandra Steigrad
trends-analysis/news

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