WWD.com/retail-news/trends-analysis/industry-places-bets-on-back-to-school-3172467
trends-analysis
trends-analysis

Industry Places Bets on Back-to-School

By David Moin
with contributions from Sharon Edelson, Alexandra Steigrad
trends-analysis/news

The back-to-school blitz is around the corner — and the stakes are higher than ever.

The season comes as there are growing fears among executives and analysts of “a double dip”...