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trends-analysis

November 14, 2011

Chinese Lessons: The Luxury Consumer

Newly affluent Chinese tourists love to travel and are armed with cash. What makes them tick?

By Lara Farrar

with contributions from Joelle Diderich

trends-analysis/news

There is perhaps no other place on earth that offers more ideal conditions to study the behavior of Chinese consumers abroad than on an isolated island in the middle of the Indian Ocean.

Chinese Lessons: The Luxury Consumer

Newly affluent Chinese tourists love to travel and are armed with cash. What makes them tick?

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