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The top 10 specialty store chains where female teenagers say they shopped over the past 12 months.
The population of 12- to 19-year-olds is 34 million in the U.S. — roughly the size of the combined populations of New York, Los Angeles and Chicago, according to Teenage Research Unlimited, based in Chicago. The firm recently released "The TRU Study: 2008 Spring Update," which analyzed the habits of teen spending during the past year. "The significant slowing of the economy has a trickle-down effect on teens' disposable income, given that most teens benefit from parental handouts — and many of them garner funds from gifts, allowances and odd jobs," noted the study. Yet U.S. teens still spent just more than $70 on average in a one-week period, down from the $83 reported in the previous fall wave. One staggering statistic: U.S. teens have spent $1.65 trillion over the past 10 years.
1. OLD NAVY
Amount of female teens who say they shopped here in the past 12 months: 40.9 percent
Owned by San Francisco-based Gap Inc., Old Navy has long been known for its low-priced, trendy clothes — making it an ideal destination for teenagers who want to be fashionable on the cheap. Earlier this year, WWD noted that the retailer, which has been struggling in recent years among its competitors, has been reworking its key management, fashion offerings and store formats — including a new logo. Old Navy's spring collection by creative director Todd Oldham includes everything from halter tube dresses and denim capris to sandals and linen tote bags. Meanwhile, women's graphic Ts are going for less than $9, as are the quilted zip hoodies.
2. AMERICAN EAGLE OUTFITTERS
38.7 percent
Though most specialty retailers are feeling the heat of the economic downturn, American Eagle is still managing to attract its fair share of the teen market. The brand is typically at a higher price point than Old Navy, but currently, the spring sales are on at American Eagle. All spring Ts are buy one, get one free, while wrap dresses and strapless dresses are marked down. Other offerings include cropped-sleeve hoodies, embellished camis and denim minis. As of February, parent company American Eagle Outfitters Inc., which is headquartered in Pittsburgh, operated just over 900 stores. Last year, the retailer launched a new fitness collection called aerie f.i.t., and aired an original series, "It's a Mall World," on MTV via its new entertainment platform, 77Entertainment. The company also relaunched its Web site in July.
The population of 12- to 19-year-olds is 34 million in the U.S. — roughly the size of the combined populations of New York, Los Angeles and Chicago, according to Teenage Research Unlimited, based in Chicago. The firm recently released "The TRU Study: 2008 Spring Update," which analyzed the habits of teen spending during the past year. "The significant slowing of the economy has a trickle-down effect on teens' disposable income, given that most teens benefit from parental handouts — and many of them garner funds from gifts, allowances and odd jobs," noted the study. Yet U.S. teens still spent just more than $70 on average in a one-week period, down from the $83 reported in the previous fall wave. One staggering statistic: U.S. teens have spent $1.65 trillion over the past 10 years.
1. OLD NAVY
Amount of female teens who say they shopped here in the past 12 months: 40.9 percent
Owned by San Francisco-based Gap Inc., Old Navy has long been known for its low-priced, trendy clothes — making it an ideal destination for teenagers who want to be fashionable on the cheap. Earlier this year, WWD noted that the retailer, which has been struggling in recent years among its competitors, has been reworking its key management, fashion offerings and store formats — including a new logo. Old Navy's spring collection by creative director Todd Oldham includes everything from halter tube dresses and denim capris to sandals and linen tote bags. Meanwhile, women's graphic Ts are going for less than $9, as are the quilted zip hoodies.
2. AMERICAN EAGLE OUTFITTERS
38.7 percent
Though most specialty retailers are feeling the heat of the economic downturn, American Eagle is still managing to attract its fair share of the teen market. The brand is typically at a higher price point than Old Navy, but currently, the spring sales are on at American Eagle. All spring Ts are buy one, get one free, while wrap dresses and strapless dresses are marked down. Other offerings include cropped-sleeve hoodies, embellished camis and denim minis. As of February, parent company American Eagle Outfitters Inc., which is headquartered in Pittsburgh, operated just over 900 stores. Last year, the retailer launched a new fitness collection called aerie f.i.t., and aired an original series, "It's a Mall World," on MTV via its new entertainment platform, 77Entertainment. The company also relaunched its Web site in July.
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