Two of a Kind

Meet The Kooples, a brand-new idea in retail therapy.

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Special Issue
WWD Fast issue 01/15/2009


Nicolas Ratieville, 30, and Honorine Crosnier, 29, both TV producers, embody The Kooples’ 25- to 35-year-old bobo (BOurgeois-BOhemian) target audience, though Crosnier admits she’s usually less sophisticated and less scary looking. “We were acting like typical standoffish Parisians,” she says. “No one recognized me in the photo—I don’t style my hair that way and I don’t usually wear makeup.” Ratieville, meanwhile, gave up his everyday staple of baggy jeans for a skinny pair.

While the duo says they found The Kooples’ rock approach and skull motif far from avant-garde, they lauded the clothes as “really well cut.”

They always shop together at stores such as H&M and APC. “We like to get it over with quickly,” says Crosnier. “So it’s yes to that, no to that, yes, no, let’s go.”

Time is short for the two, who are producing a TV series called Mylène et Son Garçon (Mylene and Her Boy), set to air on the French cable channel Canal+ in February. “It’s a comedy about a really trash couple and it’s going to be the next big thing,” declares Ratieville.

As well as writing the script, the couple produces, directs and acts in the 32-part show. Quips Crosnier: “We do everything together.”

NEXT: Counter Intuitive >>

For the complete WWDFAST issue, click here >>

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