Steve Birkhold Named Bebe Stores CEO

Founder Manny Mashouf shifts to non-executive chairman.

By Evan Clark

with contributions from Joelle Diderich

specialty-stores/news

The torch has been passed at Bebe Stores Inc.

Steve Birkhold, former chief executive officer at Lacoste North America and Diesel USA, has been named ceo. He takes over the top job from Manny...

Steve Birkhold Named Bebe Stores CEO

Founder Manny Mashouf shifts to non-executive chairman.

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