Guess Inc.: Finding Riches in Retail

The brand has maintained its appeal to generations of female shoppers by adapting to shifts in the retail landscape.

By Rachel Brown

specialty-stores/news

When the Marciano brothers, newly arrived in California, opened their first U.S. store in 1977 at what is now the Westfield Century City shopping center, its customers were listening to ABBA and Queen...

Guess Inc.: Finding Riches in Retail

The brand has maintained its appeal to generations of female shoppers by adapting to shifts in the retail landscape.

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