Adidas Unveils SLVR Store Prototype

The shop is designed with different niches for apparel and footwear, men’s and women’s, and 14-foot-tall, floor-to-ceiling backlit graphics and glass fixtures.

By David Moin

specialty-stores/news

Adidas joined the New York Fashion Week fray by staging the first runway show for Neo, its Selena Gomez-styled label for teens, and unveiling a cool, silver and gray retail prototype for its SLVR sportswear...

Adidas Unveils SLVR Store Prototype

The shop is designed with different niches for apparel and footwear, men’s and women’s, and 14-foot-tall, floor-to-ceiling backlit graphics and glass fixtures.

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