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June 21, 1994

Transactional TV: Down but not Out

NEW YORK -- Was the concept of transactional television overhyped?The budding genre, which marries entertainment and selling, was trumpeted by the industry as the next programming breakthrough.It was the hot topic at television and...

By Sharon Edelson

retail-features/news

NEW YORK -- Was the concept of transactional television overhyped?

The budding genre, which marries entertainment and selling, was trumpeted by the...

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Latest Articles from Retail

Transactional TV: Down but not Out

NEW YORK -- Was the concept of transactional television overhyped?The budding genre, which marries entertainment and selling, was trumpeted by the industry as the next programming breakthrough.It was the hot topic at television and...

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