WWD.com/retail-news/retail-features/tom-doctoroff-on-the-chinese-consumer-5887066

retail-features

May 2, 2012

Tom Doctoroff on the Chinese Consumer

The American-born, China-based advertising supremo’s new book, “What Chinese Want,” promises to lift the lid on many mysteries.

By Casey Hall

retail-features/news

SHANGHAI — American-born, China-based advertising supremo Tom Doctoroff’s new book, “What Chinese Want,” promises to lift the lid on the mysteries of the Chinese...

Tom Doctoroff on the Chinese Consumer

The American-born, China-based advertising supremo’s new book, “What Chinese Want,” promises to lift the lid on many mysteries.

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