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Executives Charles Lewis Tiffany of Tiffany &. Co and Antoine Norbert de Patek of Patek Philippe agreed in 1851 on selling the fine watches in the famed Manhattan jewelry store. In April, Tiffany will open a 3,000-square-foot Patek Philippe salon on the mezzanine level at its Fifth Avenue flagship.
Patek Philippe is the only non-Tiffany branded merchandise sold in the store. The Manhattan watch salon joins existing Patek Philippe salons in Tiffany stores in Geneva, London, Paris and Shanghai.
The salon will offer some of the rarest and most masterful Patek watches, such as the tourbillon and minute repeater. The space was designed by French architect Patrick Gaguech in Art Deco style and references the work of Thirties designers such as Jacques Ruhlmann and Pierre Chareau. Watches start at $11,000 and go up to about $500,000. Patek watches sold at Tiffany will bear a special engraving.
"The salon celebrates the art of watchmaking as practiced by the most skilled craftspeople working in the great tradition of Patek Philippe," said Michael J. Kowalski, chairman and chief executive officer of Tiffany. "We've designed an environment that is symbolic of the standards our two companies have shared for over 150 years, an environment where customers and collectors alike may peruse the world's finest timepieces created with consummate dedication to craft that is the partnership and mutual success."
In conjunction with the April 24 opening, the firms plan a three-day, 4,000-square-foot exhibition on the fifth floor, "The Values of a Family Watch Company." The exhibit will feature 400 rare timepieces, such as enameled pocket watches and timepieces owned by famous people, from the Patek Philippe Museum in Geneva.
"We are proud to work with our longest-standing partner, Tiffany & Co., in creating a salon of this magnitude," said Larry Pettinelli, president of Patek Philippe USA. "Our goal is to create an interactive environment to serve as a worldwide destination for watch enthusiasts."