The windows here also reflect Barneys New York’s signature wit and aesthetic. Katsuhiko Taniguchi, the creative director, decorated the windows with black-and-white framed montages of the retailer’s advertising campaigns throughout its American history.
Clearly the Barneys New York formula is working for both the U.S. and Asian markets. Though their ownership is different these days (Barneys Japan is owned and operated by Isetan), the two companies maintain a symbiotic relationship, trading and consulting with each other on the creative, design and fashion fronts.
“They want to know what windows we did, if we’re buying new mannequins and which ones,” said Doonan. “They want to adhere to the Barneys point of view as much as possible.”