Women’s Wear Daily
04.23.2014
retail-features
retail-features

The Right Translation: Barneys Japan Unveils Third Flagship in Tokyo

Barneys Japan Co.’s expansive new store in Ginza is its third unit in the country and is projected to do $45 million in first-year sales.

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“Applied art is something you don’t see a lot of these days,” explained Doonan. “The most retailers will do is plonk art in their building entry, but to do it as part and parcel of the architecture is really a concern that is a Barneys trademark.”

The windows here also reflect Barneys New York’s signature wit and aesthetic. Katsuhiko Taniguchi, the creative director, decorated the windows with black-and-white framed montages of the retailer’s advertising campaigns throughout its American history.

Clearly the Barneys New York formula is working for both the U.S. and Asian markets. Though their ownership is different these days (Barneys Japan is owned and operated by Isetan), the two companies maintain a symbiotic relationship, trading and consulting with each other on the creative, design and fashion fronts.

“They want to know what windows we did, if we’re buying new mannequins and which ones,” said Doonan. “They want to adhere to the Barneys point of view as much as possible.”
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