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Stores Play Ad Options For Spring

NEW YORK -- With spring ad budgets flat or marginally higher, some of retailing's biggest spenders are apportioning their dollars into color newsprint, radio, billboards and increased co-op to maximize their exposure.Some of the newest...

By Lisa Lockwood

retail-features/news

NEW YORK -- With spring ad budgets flat or marginally higher, some of retailing's biggest spenders are apportioning their dollars into color newsprint,...

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Latest Articles from Retail

Stores Play Ad Options For Spring

NEW YORK -- With spring ad budgets flat or marginally higher, some of retailing's biggest spenders are apportioning their dollars into color newsprint, radio, billboards and increased co-op to maximize their exposure.Some of the newest...

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