Women’s Wear Daily
04.16.2014
retail-features
retail-features

Sell-O-Tainment: Tapping the Infomercial Boom

SANTA MONICA, Calif. -- Although the Third Annual Infomercial Conference and Trade Show, held here last week, had more than its share of hucksters and hustlers, one of the major concerns was the rising cost of infomercial air time.Infomercials...

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