Women’s Wear Daily
04.17.2014
retail-features
retail-features

Scene: Early Show... Vintage Passion... Bag Man...

Take a break in the City of Light.

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A rendering of Notifys boutique by Zaha Hadid
Most Recent Articles In Retail Features
Most Recent Articles In Retail Features
Take a break in the City of Light.

By Meredith Batastini, Katya Foreman, Emilie Marsh, Robert Murphy and Jennifer Weil

EARLY SHOW: Notify Jeans' Maurice Ohayon is giving a by-appointment preview of his forthcoming Paris store designed by Zaha Hadid starting Friday at his showroom-cum-gallery at 38 Rue Etienne Marcel. On show will be architectural models and film projections about the atelier-style boutique, slated to bow in the fall just off the Place du Marché Saint-Honoré. Hadid's futuristic concept boasts a transparent winding staircase, cobalt blue interior and undulating furniture. Notify's upcoming winter collection, a selection of sculpted denim looks and tailored suits for men and women, will also be on display.

VINTAGE PASSION: Shoe designer Michel Perry has redecorated his Left Bank shop to showcase his passion for vintage furniture, which he has collected for years in flea markets across Europe. "I see it as a lifestyle space," said Perry, who has arranged pieces of European design objects from the Fifties, Sixties and Seventies in the store, which is an old-stock boutique of Perry's past collections. Some clients have shown as much interest in buying the furniture as shoes, leading one to ponder whether Perry will consider a second career in the near future.

Michel Perry, Collector, 42 Rue de Grenelle, 75007; +33-1-4284-1285

BAG MAN: Hip French bag designer Jerome Dreyfuss, known for his multifunction organic leather bags, has opened his first boutique. The 400-square-foot space is decorated to resemble a Fifties gym changing room. It is situated next door to his wife Isabel Marant's store on the Rue Jacob in Saint Germain.

Jerome Dreyfuss, 1 Rue Jacob, 75006; +33-1-4354-7093

APRIL FOOLS: Edgy French denim label April 77 is opening its first store, in Paris. It will host a fete for the occasion on Feb. 29. The rock 'n' roll-inspired brand tapped Steven Thomas, the architect behind London's Biba concept store, to design its Paris flagship. "It is a great honor that Steven Thomas decided to take on the project," said Brice Partouche, April 77's creative director and owner. "After Biba, this is only his second fashion retail project." Located on Rue Saintonge, in the heart of the Marais, the 750-square-foot shop will have an Art Deco decor with ultrabright lighting, complemented by flourishes of chrome and wood.
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