Probing Wal-Mart Shoppers: Percentage of shoppers who purchased gifts at Wal-Mart during the 2004 holiday season and the categories of gifts they purchased.

The world’s largest retailer did well despite its disappointing performance on Black Friday. According to Retail Forward, a Columbus, Ohio-based market research firm, 60 percent of all shoppers looking for gifts visited Wal-Mart and one-fifth of...

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