WWD.com/retail-news/retail-features/probing-wal-mart-shoppers-percentage-of-shoppers-who-purchased-gifts-at-wal-mart-during-the-2004-holiday-season-the-categories-of-gifts-they-purchased-587806
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Probing Wal-Mart Shoppers: Percentage of shoppers who purchased gifts at Wal-Mart during the 2004 holiday season and the categories of gifts they purchased.

The world’s largest retailer did well despite its disappointing performance on Black Friday. According to Retail Forward, a Columbus, Ohio-based market research firm, 60 percent of all shoppers looking for gifts visited Wal-Mart and one-fifth of...

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