WWD.com/retail-news/retail-features/playing-exclusives-game-results-can-be-win-win-but-brands-face-pitfalls-456741
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Playing Exclusives Game: Results Can Be Win-Win But Brands Face Pitfalls

Putting all your eggs in one basket ¿ or, in apparel, your entire collection in one retailer ¿ is a high-stakes game that is being played more and more.

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