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February 1, 1994

Penney's Tries For Better Reception

DALLAS -- Why would a company that lost approximately $40 million or more on a home shopping venture only a few years ago pour more money into various forms of electronic retailing today?When the company is J.C. Penney Co., the reason is a...

By Holly Haber

retail-features/news

DALLAS -- Why would a company that lost approximately $40 million or more on a home shopping venture only a few years ago pour more money into various forms...

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Latest Articles from Retail

Penney's Tries For Better Reception

DALLAS -- Why would a company that lost approximately $40 million or more on a home shopping venture only a few years ago pour more money into various forms of electronic retailing today?When the company is J.C. Penney Co., the reason is a...

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