Old Navy Goes for the Perfect Fit

WWD.com/retail-news/retail-features/old-navy-goes-for-the-perfect-fit-708857

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Gap Inc.’s Old Navy division wants its sizing to be as tailored as possible to specific store locations, so it’s testing a size customization...

Gap Inc.’s Old Navy division wants its sizing to be as tailored as possible to specific store locations, so it’s testing a size customization program. Having already catered to almost every area of the demographic spectrum with moms,...