Saks Fifth Avenue: Over 60 designers and fashion luminaries including Carolina Herrera, Chris Benz, Elie Tahari, David Yurman, Aerin Lauder, Bobbi Brown, Frédéric Fekkai and Donna Karan, who launches an in-store shop, will be at the flagship. William Rast founders Trace Ayala and Justin Timberlake will kick off the brand’s pop-up shop in the store. Saks will have a red carpet, DJs, more than 7,000 cosmetic giveaways as well as brow shaping, hand massages, minifacials, skin care consultations, makeovers and tarot card readers, and complimentary clean-ups in John Allan’s men’s salon.
“I am curious how will the consumer will respond,” said Stephen I. Sadove, chairman and ceo. “I don’t know that it’s about purchasing. I am not looking at this as generating ‘x’ amount of sales. I don’t see it as a one-night thing. I am much more excited about getting people in the store, about the longer-term effect, and setting a positive buzz about fashion. This is a celebration of fashion, not an off-price shopping event.”
What's in store at Bloomingdale's on 59th St.>>
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