Women’s Wear Daily
04.20.2014
retail-features
retail-features

New York's Block Party: Stores Ramp Up for FNO

A listing of highlights at stores around New York City.

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Anna Wintour will kick off the event at Macy’s in Queens
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Here, a listing of highlights at stores around New York City.



Macy's:
Eight stores across the five boroughs will participate, with the Queens Center unit at 5 p.m. the official kickoff with a performance by “Hair” cast members. Macy’s chairman, president and chief executive Terry Lundgren, Michael Kors, a few surprise celebrities and Vogue editor in chief Anna Wintour will be at a Vogue pop-up trend shop. Wintour and Kors will sign the official Fashion’s Night Out T-shirt for the first 50 customers.

Macy’s Herald Square will feature Tommy Hilfiger, Rachel Roy debuting her fusion line, jazz by the Michael Fredo Jazz Trio and Kors launching his latest fragrance, Very Hollywood Michael Kors. The 34th Street windows will have a satellite exhibit of the Crossing the Line art festival by the French Institute Alliance Française. Reality TV star Jill Zarin will cap the night off with a shoe shopping party, and cosmetics counters, fragrance bars and other departments will have perks.

“We have some new ideas up our sleeve,” said Lundgren. “We never had Anna Wintour do a personal appearance. She’ll be kicking off the event at our Queens Center store. We want to make sure we’re supporting our other stores in the five boroughs. Queens is a perfect target. It’s a fantastic suburban store. Anna and her assistants will be helping shoppers pull outfits together. It’s all about affordable fashion in our stores and wearing it the way someone of Anna’s taste and style would approve and appreciate. But there’s also plenty happening at Herald Square. I don’t think everyone fully understands it will be very difficult for the U.S. economy to recover until consumers start consuming again. Any ideas that we have to encourage appropriate spending have potential to be very good for the economy. Our mission is to make people feel like it’s OK to buy fashion again and do so appropriately within your budget.”


What's in store at Bergdorf Goodman>>

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