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March 22, 1994

MTV's House of Shopping

NEW YORK - When MTV Networks said in January that it would test home shopping, many people wondered why it took so long.The cable music channel, launched in 1981, created a new television genre and became a cultural icon. Now MTV will...

By Sharon Edelson

retail-features/news

NEW YORK - When MTV Networks said in January that it would test home shopping, many people wondered why it took so long.

The cable music channel,...

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Latest Articles from Retail

MTV's House of Shopping

NEW YORK - When MTV Networks said in January that it would test home shopping, many people wondered why it took so long.The cable music channel, launched in 1981, created a new television genre and became a cultural icon. Now MTV will...

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