retail-features
retail-features

More Judd for Goody's

A year after Ashley Judd launched a moderate-priced line exclusively for Goody's Family Clothing Inc., the retailer is adding "Ashley Judd Plus" for plus-size women this fall.

retail-features/news
Ashley Judd

Ashley Judd

Photo By WWD ARCHIVE

A year after Ashley Judd launched a moderate-priced line exclusively for Goody's Family Clothing Inc., the retailer is adding "Ashley Judd Plus" for plus-size women this fall.

In August, the line will hit 150 of the 286 doors of the Knoxville, Tenn.-based retailer, which operates in small to midsize markets primarily throughout the Southeast.

The move comes a month after Goody's filed for Chapter 11 bankruptcy protection, pressured by both the U.S. economic downturn and its own problems, such as missteps in expanding into urban areas and introducing higher-priced merchandise. The retailer has said it plans to streamline its business, including closing 69 underperforming stores and a distribution facility, as well as reducing expenses.

Despite the company's goal to reorganize, there are doubts about its ability to do so, as well as questions regarding its niche in the market.

"Our customers have warmly received the Ashley Judd collection, and the brand has become a key part of Goody's merchandise selection," said Paul White, chief executive officer.

Retailing for $28 to $58, Ashley Judd Plus includes the same mix of merchandise as the original Ashley Judd collection, such as denim, knits, blazers, blouses, skirts and trousers. Goody's declined to project volume.

Part of the sales from the Ashley Judd collection goes to Goody's Good Deeds for Good Schools, which awards $500,000 in grants to schools in Goody's communities to help fund renovations to school playgrounds, update computer games or technology, and arts programs.
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false