retail-features
retail-features

Midsize Vendors Feel the Squeeze

As retailers consolidate into multibillion-dollar giants and manufacturers become Goliaths, smaller independent vendors are feeling the pinch.

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Ellinger agrees that smaller vendors may enjoy a slight speed advantage — but adds that no manufacturer is winning today's game.

"Every vendor in our industry is in the same boat," Ellinger said. "The only difference between big companies and small companies is the number of zeros after their problems."

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