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Luxury's Chinese Puzzle: Overcoming Challenges To Tap Growing Demand

Luxury brands may be eager to capitalize on China's expected boom in demand for upscale products; all they have to do is figure out how.

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Brioni's Angeloni said that 20 percent of its sales come from tourists, who have declined due to the current American reluctance to travel abroad because of the weak dollar. Asians remain a small portion, and the Japanese dominate. However, he did envision China — both domestically and in tourism — eventually overtaking Japan.

"China will definitely replace Japan someday. It has similar attitudes of being fascinated by Western lifestyles, but is five times bigger, and potentially has bigger spending power."
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