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Lim to Open Tokyo Flagship

Contemporary designer Phillip Lim is heading overseas with the opening of his first store outside the U.S. in Tokyo.

A rendering of the new 31 Phillip Lim store in Tokyo

A rendering of the new 3.1 Phillip Lim store in Tokyo.

Photo By WWD Staff

NEW YORK — Contemporary designer Phillip Lim is heading overseas with the opening of his first store outside the U.S. in Tokyo.

The 3.1 Phillip Lim store, which is scheduled for an April 26 unveiling in Tokyo's Aoyama district, is the designer's second flagship location — the first opened in July in SoHo here.

Sazaby League, a Tokyo-based manufacturer and retailer that works with brands ranging from American Rag Cie to Starbucks, will open the store in a partnership with Lim.

"We've always had a strong following in Japan. I think the brand's style, sensibility and fit is an easy translation for them," Lim said. "We have been gaining a lot of momentum in Japan so we can really showcase that by having our own store."

Lim said with the help that Sazaby League provides, the company will grow even further in Japan, as 12 store openings are planned across the country within the next five years.

The 2,230-square-foot Tokyo store will house the entire women's, men's and children's wear (called Kid by Phillip Lim) assortment as well as a full range of accessories, including shoes, belts, bags, jewelry and items from Lim's collaboration projects.

The store was designed by Tokyo-based interior designer Norito Takahashi of Jamo Associates Co. Lim said Takahashi designed the space contrasting classic materials with contemporary style to create a romantic feeling. Encased in a mirrored shell, the walls will be constructed of white concrete blocks with circular cutouts to bring in natural sunlight. The floors will be made of reclaimed wood and ascend to a mirror-lined stairwell.

Next up, Lim will open his first store in Los Angeles at 631 North Robertson Avenue in June. That space will be the company's largest location at 5,000 square feet. Besides the store, the building will house the brand's Los Angeles showroom and press office.

Lim launched his first women's collection three years ago after leaving his design post at Development. Last year, Lim expanded into men's wear and children's collections. The 3.1 Phillip Lim brand is sold in the U.S. at specialty stores such as Barneys New York, Neiman Marcus and Nordstrom. His collection is also sold in specialty retailers worldwide ranging from Lane Crawford in Beijing to Snow Ball in Beirut to Banner in Milan.
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