WWD.com/retail-news/retail-features/levi-s-exec-400m-revolution-needs-retail-backing-1155974
retail-features
retail-features

Levi's Exec: $400M 'Revolution' Needs Retail Backing

CHICAGO -- Levi Strauss & Co. is spending $400 million to create a "revolution" in the way it does business, but it will need the help of its retailers if the plan is to succeed.That was the message Bob Rockey, president of Levi Strauss...

By
retail-features/news

Archive subscription required

This article is for WWD.com subscribers

Please log in or subscribe to WWD to continue reading

Subscribe Now