Women’s Wear Daily
04.19.2014
retail-features
retail-features

Levi's Exec: $400M 'Revolution' Needs Retail Backing

CHICAGO -- Levi Strauss & Co. is spending $400 million to create a "revolution" in the way it does business, but it will need the help of its retailers if the plan is to succeed.That was the message Bob Rockey, president of Levi Strauss...

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