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retail-features

Italy's Tree Huggers

What's happening at Milan's Retail stores.

Appeared In
Special Issue
WWD Special Report issue 09/08/2009

Alberta Ferretti: Elizabeth Arden makeup experts will be on hand; proceeds from the sale of the Eight Hour Cream and a special T-shirt will benefit Adopt a Tree.


Antonio Marras: Antonio Marras will personalize canvas bags.

Banner: Lapo Elkann will present his new project, Italian Flags, and Biani brand limited edition bags will be sold to benefit Adopt a Tree.

Dsquared2: A limited edition T-shirt to benefit Adopt a Tree.

Fendi: A customizable bag will be on sale to benefit Adopt a Tree.

Galleria Carla Sozzani: A limited edition T-shirt created by Giles Deacon and signed by Camila Raznovich, plus limited edition sweaters signed by David Shirley of Pringle to benefit Adopt a Tree.

Giorgio Armani: Limited edition T-shirts to benefit Adopt a Tree.

Gucci: Models in fall looks.

Jil Sander: A DJ set with Marcello Brulon, the launch of the new fragrance Jil and Julia Restoin-Roitfeld.

Marni: Three limited edition dolls wearing looks of the season, as well as two shopping bags, to benefit Adopt a Tree.

Moncler: A limited edition T-shirt with images from Bruce Weber’s fall ad campaign.

OVS Industry: “Art in the Window,” with musician and graffiti artist Kiddy Citny, who will demonstrate his talents and personalize T-shirts.

Roberto Cavalli: Eva Cavalli will appear and a limited-edition silk shopping bag will be sold to benefit Adopt a Tree.

Valentino: Creative directors Maria Grazia Chiuri and Pier Paolo Piccioli will be on hand and limited edition T-shirts will be on sale to benefit Adopt a Tree.