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Infomercials: Star Light, Star Blight

NEW YORK -- The stature of a star is no guarantee of success in the infomercials game. In some cases, the bigger the star, the steeper the fall.Who would have thought Dolly Parton would need a redo? Or that Burt Reynolds would not...

By Sharon Edelson

retail-features/news

NEW YORK -- The stature of a star is no guarantee of success in the infomercials game. In some cases, the bigger the star, the steeper the fall.

Who...

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Latest Articles from Retail

Infomercials: Star Light, Star Blight

NEW YORK -- The stature of a star is no guarantee of success in the infomercials game. In some cases, the bigger the star, the steeper the fall.Who would have thought Dolly Parton would need a redo? Or that Burt Reynolds would not...

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