H&M Making Aggressive U.S. Push

Thirteen years after its U.S. debut, the Swedish fast fashion retailer believes customer awareness has grown sufficiently strong to warrant a push Stateside.

By Sharon Edelson

retail-features/news

H&M wants to see more of America.

Thirteen years and 269 stores after the Swedish retailer unveiled its first U.S. unit, the company said customer awareness has grown sufficiently strong...

H&M Making Aggressive U.S. Push

Thirteen years after its U.S. debut, the Swedish fast fashion retailer believes customer awareness has grown sufficiently strong to warrant a push Stateside.

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