retail-features
retail-features

Berlin Preview: High Concept

Berlin is in the midst of another run of indie stores opening. Here's a look at some of the newest shops in town.

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Voo’s raw concrete space

Voo’s raw concrete space.

Photo By Courtesy Photo

Appeared In
Special Issue
WWDStyle issue 01/11/2011

Berlin is in the midst of another run of indie stores opening. Here's a look at some of the newest shops in town.

 

Sing Blackbird
Part carefully curated vintage shop, part bake shop-cafe, Sing Blackbird has neighborhood hipsters atwitter. The store took wing when birds of a feather Diana Durdic, a former engineer, and Tasha Arana, an ex-New Yorker and accessories designer who previously worked for LeSportSac, daydreamed of a few of their favorite things. Durdic had always wanted to open a cafe, while Arana’s wish was to open a vintage or antique shop. The two blended their concepts in Sing Blackbird, an unpretentious destination store.

On the fashion side: clothes from the Seventies, Eighties and Nineties — elegant as well as quirky — from Christian Dior to Benetton to H&M, at friendly prices to buy or trade.

Sing Blackbird
11 Sanderstrasse, 12047
Tuesday-Friday, 10 a.m.-9 p.m.
Saturday-Sunday, 11 a.m.-9 p.m.


Voo
It’s probably a good thing that Voo is located in a back courtyard on Oranienstrasse in Kreuzberg. For this neighborhood’s antigentrification autonomists tend to throw stones at anything that reeks ever so slightly of upmarket style. Voo is hardly chichi. Creative director Ingrid Junker and Voo owners Yasin Müjdeci and Hüseyin Kaan wisely left this former foundry largely as they found it: raw, with rough-hewn tables and simple racks.

On offer are cool but long-lasting duds and accessories for men, women and kids from brands including Henrik Vibskov, Damir Doma, Wood Wood, Don’t Shoot the Messengers, Pendleton, Twins for Peace and more.

Voo
24 Oranienstrasse, 10999
Monday-Thursday, 2-9 p.m.
Friday and Saturday 2-10 p.m.


Happy Shop
Designer Mischa Woeste, whose vibrant candy-colored line Smeilinener is good cheer in clothing form, is applying the do-it-yourself philosophy to her Happy Shop. She and her husband, Eghard, of architecture firm Fingerle & Woeste, built a shop from scratch on Berlin’s evolving Torstrasse.

Happy Shop, opening next week, is characterized by a theater-style system to allow racks, mannequins and dividers to be suspended from above and moved quickly; a roof terrace offers a sunny summer respite from shopping.

Along with Smeilinener, brands include Jean-Charles de Castelbajac, Kitsune, Meadham Kirchhoff, Bernhard Willhelm, Camilla Skovgaard Topshop, Topman and Topshop beauty.

Happy Shop

67 Torstrasse, 10119
Monday-Saturday,
10 a.m.-7 p.m.

 

CVG

Carolin Victoria Grüner’s Hamburg-based store CVG has been the home of emerging international brands for two years and now she has transplanted her concept to an up-and-coming street in Berlin. Located on Weinmeisterstrasse, where in the last 12 months multiple stores and hotels opened, CVG’s pop-up store will stick around until June.

 

Keeping in stride with CVG’s temporary nature is its construction-site interior style, with concrete flooring, exposed pipes, metal racks, wire hangers and stacked white-painted wooden trusses that serve as counters.

 

Thus, the only nonprovisional-looking feature in this 1,722-square-foot shop are the clothes. Camilla and Marc’s sequined disco tops, Willow’s black shift dresses, Smythe’s wool blazers and an entire rack filled with Clarissa Labin’s bright cable-knit sweaters, cardigans and tube-scarves are all contenders for an unlikely put-together look in Berlin.

 

CVG

2 Weinmeisterstrasse, 10178

Tuesday-Saturday, Noon-8 p.m.

 

 

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