retail-features
retail-features

Go Big or Go Home

Brands at all price levels are putting down roots in a major global rush. And when the big names arrive, they aren't landing subtly - superstores are opening from Moscow to Shanghai, Dubai to Delhi.

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WWD Year In Fashion issue 2007/12/11
And American firms spot opportunity beyond the U.S., as well. Gap continues to push overseas, opening in Singapore this year, while Abercrombie & Fitch opened its first European unit in March in London. Located on Savile Row, the store, with its shirtless male greeters at the door, offered a jolt of high-energy retailing to London's traditional home of custom tailoring.

Meanwhile, Abercrombie is working on its own Tokyo flagship — an 11-story colossus to stand on the western side of the Ginza district. The company also is working on securing flagship locations in Paris, Milan and Madrid.
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