WWD.com/retail-news/retail-features/french-scents-find-a-new-u-s-home-1159304

retail-features

June 10, 1994

French Scents Find a New U.S. Home

NEW YORK -- The mass market fragrance business is developing a French accent.Rather than commit the major investments needed to create new brands, several fragrance manufacturers are entering into agreements to oversee the U.S. distribution of...

By Faye Brookman

retail-features/news

NEW YORK -- The mass market fragrance business is developing a French accent.

Rather than commit the major investments needed to create new brands,...

French Scents Find a New U.S. Home

NEW YORK -- The mass market fragrance business is developing a French accent.Rather than commit the major investments needed to create new brands, several fragrance manufacturers are entering into agreements to oversee the U.S. distribution of...

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