WWD.com/retail-news/retail-features/for-bcbg-it-s-all-in-the-jeans-578085
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For BCBG, It's All in the Jeans

NEW YORK — BCBG Max Azria and BCBGirls will welcome denim into their collections for fall.“We flirted with it a bit for years. We wanted to impose ourselves as a lifestyle brand and not just a jeansmaker,” said Max Azria,...

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