WWD.com/retail-news/retail-features/chinese-homegrown-brands-to-watch-6556466

retail-features

December 28, 2012

Chinese Homegrown Brands to Watch

Chinese brands — some of which have thousands of stores but practically no name recognition internationally — are beginning to eye Western markets.

By Lara Farrar

retail-features/news

SHANGHAI — When it comes to fashion in China, the focus tends to be on foreign brands entering the market and quickly expanding here. They tend to overshadow China’s own...

Chinese Homegrown Brands to Watch

Chinese brands — some of which have thousands of stores but practically no name recognition internationally — are beginning to eye Western markets.

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