retail-features
retail-features

Buyers Seeking Edgy Styles See Mostly Staples

Retailers at the Los Angeles Majors Market wanted vendors to be daring.

Hong Kong-based Silk Culture tried to stand out with textured textiles. It cut a silk-cotton blend finished to evoke a wood-grain texture into a cuffed wide-leg gaucho, duster coat and wide-leg pant, all wholesaling between $78 and $118.

Creative interpretations of classics helped Gardy, a specialist in sweaters for older women who like what manager David Lam described as “generous” sizing. Lam said buyers were “very cautious” in a slow economy, but liked a $68 black-and-white rayon-nylon cardigan adorned with sequins and beads forming an intricate argyle pattern.

Hamid Derak, who represents Lily and Luii at his namesake showroom, said to hedge their bets, buyers focused on one trend in which they are confident. For example, photos of maxidresses worn by celebrities like Angelina Jolie helped boost interest in Lily’s floor-grazing frocks wholesaling from $39 to $49. Meanwhile, the texture and price of Lily and Luii’s $45 poncho in boiled wool dyed plum appealed to buyers.

Even moms want to look hip in jeans. Karen George said Seattle-based Worn offers a misses’ fit with modern styling and retail prices less than $110. Popular looks included a five-pocket jean with a 22-inch leg opening and a clean, dark wash as well as a trouser with two buttons topping a 9.5-inch rise. “People are more price-conscious,” she said.

— Khanh T.L. Tran, Anne Riley-Katz and Rachel Brown
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