WWD.com/retail-news/retail-features/branding-the-way-to-better-sales-708541
retail-features
retail-features

October 20, 2004

Branding the Way to Better Sales

Fashion firms are fighting a decline in apparel sales last year with branding campaigns that tie their clothes to a lifestyle.

retail-features/news
Fashion firms are fighting a decline in apparel sales last year with branding campaigns that tie their clothes to a lifestyle.

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