retail-features
retail-features

Branding the Way to Better Sales

Fashion firms are fighting a decline in apparel sales last year with branding campaigns that tie their clothes to a lifestyle.

retail-features/news
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false