retail-features
retail-features
November 18, 2004
Brand Challenges Ahead
Consumers may again take a liking to two dimming franchises, Sears and Kmart, if the merged partners start sharing the best of their brands, marketing executives and brand-image specialists said Wednesday. At Kmart, that refers to apparel and...
retail-features/news
Consumers may again take a liking to two dimming franchises, Sears and Kmart, if the merged partners start sharing the best of their brands, marketing...
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