WWD.com/retail-news/retail-features/born-to-shop-store-hope-youth-programs-will-create-loyal-customers-later-1152476
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Born to Shop : Store Hope Youth Programs Will Create Loyal Customers Later

CHICAGO -- If you can get them when they're young, conventional wisdom says, you'll have your customers for life.Two Midwest stores are putting that theory to the test with special programs targeting the youthful consumer-to-be. In-store...

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