Women’s Wear Daily
04.16.2014
retail-features
retail-features

Barneys on the Strip: Whimsy and More

Barneys New York arrived here Thursday with its usual style and wit and another trait not commonly associated with the retailer - flamboyance.

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Cole Haan is launching its new prototype today, a 3,200-square-foot unit with a white-stained oak floor.

Jimmy Choo was putting the finishing touches on its store on Thursday. Brian Henke, president of Jimmy Choo USA, said the company's unit in the Forum Shops at Caesars Palace produces more than $3,000 a square foot in sales.

Across the way, Piaget also was getting ready to open. Larry Boland, president of North America, said the store's average sale is $25,000. The most expensive piece in the store, a $1.5 million diamond-encrusted watch, sat in the window waiting for a high roller to come in.

Socol declined to reveal sales projections, but admitted, "We think this could be one of our top stores."

And, this being Vegas, where no one ever sleeps, Barneys is adapting its hours accordingly — the store will be open until 11 every night to catch all those crowds exiting shows, such as "Blue Man Group" at the Palazzo, and looking for something else to do.


For additional photos click here.
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