At 50, Barbie to Be Marketed as Fashion Brand

WWD JAPAN

Latest Articles from Retail

Moods of Norway Adding to Store Count in U.S.

L Brands' Q1 Profit Up, Beats Projections

J.C. Penney Raises Additional $500M

Carrefour Sells Stake in Middle East Operation

American Eagle Q1 Profits Fall

Kohl's Hires Former Starbucks Executive Michelle Gass

Target Cuts Outlook for Second Quarter

retail-features

retail-features/news

EL SEGUNDO, Calif. — Turning 50 can be tough, but not for Barbie.

The iconic doll will mark the milestone next year with a push by parent Mattel Inc. to market Barbie...

Publications

DOWNLOAD PDF NOW

ArticleFinder

Retail

Choose By

Clear

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

View Articles

PhotoSearch

Featured Images

MostPopular

Featured Stories

WWD.com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD.com provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.

© 2013 Condé Nast. All rights reserved. Use of this Site constitutes acceptance of our User Agreement (effective 3/21/12) and Privacy Policy (effective 3/21/12). Your California Privacy Rights.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast.

Ad Choices

WWD

Latest Articles from Retail

At 50, Barbie to Be Marketed as Fashion Brand

Big plans for the iconic doll next year.

Send to a Friend

Success!

Your Email was sent succesfully.

Error!

Your Email was not sent.

See all of WWD’s street style coverage //

ArticleFinder

Retail

How it works

PhotoSearch

MostPopular

Featured Stories

Fairchild Fashion Media

Recent WWD Issues

Fairchild Fashion Media

See all of WWD’s street style coverage