Moschino Opens Flagship in Meatpacking District - Retail News including trends and analysis - WWD.com

Moschino Opens Flagship in Meatpacking District

Moschino Opens Flagship in Meatpacking District

by Sharon Edelson 

Posted Wednesday September 03, 2008

From WWD Issue 09/03/2008

NEW YORK – Irony may be overrated.

The late Italian designer Franco Moschino, who had a taste for humor, satire and trope, relished his role as fashion’s gleeful provocateur. Some of that bite is missing from the 2,500-square-foot Moschino flagship that bowed on Tuesday at 401 West 14th Street, in the Meatpacking District, although the store is not without wit.

The flagship is projected to do $5 million in first-year sales, said Michelle Stein, president of Aeffe USA.

“From my idea, the classic American woman has a tendency toward more classic, elegant and formal style,” said Rosella Jardini, the creative director who...
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