Moschino Opens Flagship in Meatpacking District
by
Posted Wednesday September 03, 2008
From WWD Issue 09/03/2008
The late Italian designer Franco Moschino, who had a taste for humor, satire and trope, relished his role as fashion’s gleeful provocateur. Some of that bite is missing from the 2,500-square-foot Moschino flagship that bowed on Tuesday at 401 West 14th Street, in the Meatpacking District, although the store is not without wit.
The flagship is projected to do $5 million in first-year sales, said Michelle Stein, president of Aeffe USA.
“From my idea, the classic American woman has a tendency toward more classic, elegant and formal style,” said Rosella Jardini, the creative director who...
Subscribe now to WWD.com for complete access to breaking news and events that shape the worldwide fashion, retail and beauty industries.
Subscription includes:
- Immediate access to breaking news 24/7.
- Search, comment on, clip and save articles and images.
- Daily downloadable PDF of WWD Daily Newspaper for worldwide access.
- Access every article from the past 12 month's issues.
- Access daily newsletters and weekly digests online.
- Read it anytime, anywhere.
- Start your subscription now for only 27 cents per day!



