WWD.com/retail-news/merchandising/teen-chain-anchor-blue-repositions-with-help-from-montag-of-the-hills-465760
merchandising
merchandising

February 13, 2008

Teen Chain Anchor Blue Repositions With Help From Montag of 'The Hills'

merchandising/news
Anchor Blue is collaborating with Heidi Montag, a star of MTV's reality series "The Hills,'' on a new apparel line and ad campaign to help redefine the retail chain.