Women’s Wear Daily
04.23.2014
merchandising
merchandising

Lanvin to Open Men's Unit

Savile Row store to showcase French company's runway looks.

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PARIS — Alber Elbaz’s rejuvenation of Lanvin is spreading further into the men’s department, with a new-look store coming to London’s Savile Row this fall.

The 1,600-square-foot boutique at 30-32 Savile Row, the heart of Britain’s bespoke menswear, will replace an outmoded unit on New Bond Street. The store will showcase the French brand’s runway collection, its classic 15 Faubourg line plus made-to-measure, a pillar of Lanvin’s men’s wear business since the Twenties.

“Men’s is showing a great dynamic,” said Lanvin president Paul Deneve, also disclosed plans to renovate the company’s flagship men’s store here on the Rue du Faubourg Saint-Honore. Renovations, to be done in stages, commenced this week and are to be completed by September.

Besides a new design concept, the 6,500-square-foot men’s store will house a VIP room for bespoke clients on the third floor.

Deneve said Lanvin counts some 120 clients for bespoke, with suits starting at 5,000 euros and running up to 20,000 euros (or about $7,850 to $31,400).

Men’s wear represented 31 percent of Lanvin’s buinsess last year, Deneve said.

Lanvin was slated to show its spring/summer 2009 collection, overseen by Elbaz and designed by Dior Homme alum Lucas Ossendrijver, on Sunday, at the end of Men’s Fashion Week here.
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