Marketing and Consumer Behavior


Marketing and Consumer Behavior

Page 6 of 30

Jobs Outlook Boosts Consumer Confidence

The consumer confidence index rose to 81.4 percent from last month's reading of 74.3 percent.

'I Shop New York' Initiative Launched

The aim of the statewide campaign is to boost consumer awareness of New York retailers.

RewardStyle, blogs, blogger conference, Wal-Mart, walmart, Neiman Marcus, Amber Venz, Baxter Box,

RewardStyle Hosts Blogger Conference in Dallas

At the two-day event, 100 style bloggers and online magazines met with 31 major retailers to brainstorm about monetizing blogs.

bloomingdale's, britain, promotion, Beatles, Burberry, Liberty London, Thomas Pink, Paul Smith, Ted Baker, Turnbull & Asser, Hardy Amies, AllSaints, Karen Millen, Reiss, Ted Baker, The Cambridge Satchel Co., Links of London, Stella McCartney, Fringe, Alessi, Royal Doulton

Bloomingdale's Sets Promotion Based on Britain

For fall, the department store will pay tribute to the U.K. through a store-wide celebration it is calling “Brit Style.”

social media, Facebook, Twitter, Pinterest, Instagram, YouTube, Tumblr, e-commerce, online roi, return on investment, video, Google, Net-a-Porter, Calvin Klein, Joyus, Saks, ecommerce, e-commerce,

Measuring Online ROI: Brands Turn to Video as Consumer Yardstick

Video is proving to be the most powerful digital medium for reaching consumers in a measurable way.

Think Tank, Bob Lord, Razorfish, Converge: Transforming Business at the Intersection of Marketing and Technology,

Think Tank: Five Challenges in a Digital World

Today's column is by Bob Lord, global ceo of Razorfish and coauthor of "Converge: Transforming Business at the Intersection of Marketing and Technology." Speaks at Marketing Summit

During a panel at the fifth annual edition of the marketing summit PTTOW!, took companies to task for reducing everyone to down to a price.

personalization, digital, digital marketing, marketing, trend, message, American Eagle, AEO, Bonobos, Finish Line, Lilly Pulitzer, Maide, Google ads, ecommerce, e-commerce, online shopping, consumer behavior, social media, L'oreal, Amazon, Sulia

Digital's Next Wave: Hyper-Personalization

The ever-more-personal drive is allowing marketers to get more bang for their buck since it enables them to develop messages tailored for the recipient.

Teen Vogue Pumps Up Back-to-School Saturday

The upcoming B-T-S-S will be a two-day shopping event, with 50 Simon shopping centers and 20 General Growth Properties-owned malls participating.

Macy’s, American Icons, Macys, promotion, Americana, Ralph Lauren, Calvin Klein, Michael Kors, Tommy Hilfiger, Nike, Levi’s, got your 6, veteran, Martha Stewart

Macy's Americana Push

Department store will strike a patriotic chord on May 15 when it kicks off “American Icons,” a promotion running through the Fourth of July.

Americana Manhasset, Chinese World Journal, advertising, section, editorial, Manhasset, Chinese, China Union Pay, Chinese language newspaper, brand, awareness

Americana Manhasset's Chinese Outreach

The upscale center in Manhasset, N.Y., was the sole sponsor of a 12-page advertising-editorial section in the March 9 issue of the Chinese World Journal.

Courtney Colavita, Gucci, Instagram, facebook, social media, menswear summit, digital, strategy

Courtney Colavita Discusses Gucci's Digital Strategy

The key to the brand’s successful online presence is based on highlighting its heritage and history, as well as the fashion pulse — all at the same time.

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