Marketing and Consumer Behavior
The key to the brand’s successful online presence is based on highlighting its heritage and history, as well as the fashion pulse — all at the same time.
— Mar 28, 2013
NRF survey finds apparel among the areas likely to be hardest hit by tax increases.
— Feb 21, 2013
Respondents expect to spend about 4 percent more on gift purchases than in 2012.
— Jan 31, 2013
The ceo of China Interactive Media Group makes the case that the Chinese middle class is not so different from its American counterpart after all.
— Jan 8, 2013
Consumers who bought something using a digital device rose to 74 percent this year, according to GfK Roper/SapientNitro’s shopping survey.
— Dec 19, 2012
The department store chain has decided to keep practically its entire fleet of 800 stores open round the clock on the last weekend before Christmas.
— Dec 6, 2012
As the U.S.’ fastest-growing demographic, stores, brands and consultants are trying to get a deeper understanding of the preferences of the Hispanic consumer.
— Dec 3, 2012