Marketing and Consumer Behavior
Ron Johnson to Rejig J.C. Penney's Marketing
Retailer's chairman and ceo addresses Michael Francis' abrupt departure and defends the company's reinvention strategy.
— Jun 19, 2012
Panel Discusses Cost Issues for Retailers
Social media is a key area for retailers to have a presence — the good news is they don’t have to spend a lot for that.
— Jun 11, 2012
Great Expectations for the Olympics
London retailers are approaching the upcoming summer games with relish.
— Jun 8, 2012
Kids Get More Apparel in Q1
Clothing remains dominant category of children's buys despite low request rate.
— May 21, 2012
Me-Ality: Sizing Up the Customer
The company's size-matching capabilities can help take the mystery out of finding clothes that fit right.
— May 1, 2012
Marketing to China's Youth
The country’s 500 million-strong population under the age of 30 is the subject of a new marketing guide from author Mary Bergstrom.
— Apr 3, 2012
Hispanic Women Embracing Mobile Commerce
A new study by Latina Insights reveals strong spending patterns for apparel.
— Feb 29, 2012
