Marketing and Consumer Behavior


Marketing and Consumer Behavior

Page 5 of 33
Kate Spade, Perch, interactive display system, marketing,

Kate Spade Launches Perch Technology in Stores

Perch, an interactive display system, seamlessly integrates rich media content into the in-store shopping experience.

Millennials Eager to Shop, Reluctant to Buy

A growing web of digitally connected Millennials is putting engagement with products, brands and services ahead of their actual purchasing.

Rethinking the Luxe Consumer

Brands must adapt to recapture savvy, cautious postrecession buyers who have further become invulnerable through online information.

Macy’s, Macys, American Icons, Marketing, promotion, initiative, ad campaign, Ryan Lochte, Ireland Baldwin, Lucy Hale, Brett Eldredge, Jana Kramer,

Macy's Reprises American Icons Promotion

The initiative will kick off next month with a variety of events, special fashion collections, a give-back program to benefit U.S. war veterans and more.

DKNY to Test Product 'Hunting' Technology

Awear Solutions is looking to make it easier for consumers to identify and buy a fashion item they have seen.

Westfield Joins the Blogosphere

Furthering its digital efforts, shopping center developer Westfield launches a blog this week called

wwd summit, men's ceo summit, ebay, michael phillips moskowitz, marcelle parish, omnichannel

EBay's Michael Phillips Moskowitz Discusses Shopping Behavior

The commerce platform wants consumers to check its site every day, even if they’re not interested in making a purchase.

Westfield, Garden State Plaza, Paramus, iPads, interactive, digital storefront, Nordstrom, Michael Kors, Ann Taylor, C. Wonder, Macy’s, Maje, Sandro, Vince Camuto, Microsoft, Bose,

Westfield Goes Interactive

The shopping center developer is making a digital play in a brick-and-mortar setting.

Study: Young Urban Male to Fuel Luxury Sector

HSBC analysts say young urbanites, particularly men, are impacting growth rates.

NPD Invests in Consumer Data Firm Stylitics

The supplier of consumer behavior and preference data to fashion retailers and brands is on its third round of financing.

Macy's Launching 'Heart Your Park' Campaign

Working with the National Recreation and Park Association, the retailer aims to improve 550 parks and community gardens around the country.

terry j. lundgren, retail, conference, bobbi brown, marketing, arizona, global retailing, university of arizona

Terry J. Lundgren Set to Speak at Retail Forum

"Igniting the customer experience" is the theme of the next Global Retailing Conference to be held in Tucson, Ariz.

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