Women’s Wear Daily
04.18.2014

Marketing and Consumer Behavior

Retail

Marketing and Consumer Behavior

Page 42 of 49

Target Expands Go International Strategy

Isaac Mizrahi will soon be history at Target, and the Minneapolis-based retailer is moving on.

Express Campaign Signals New Direction

With its first advertising and marketing campaign as an independent, privately held company, Express hopes to establish a new creative direction and...

Under Armour Opens Second Store

Under Armour Inc. opened its second retail door last week in Aurora, Ill., as the active brand hits a half-year of testing the direct-to-consumer concept.

Akris Trunk Show at Bergdorf's Nets $1M

Akris customers appear to be bucking the ailing economy, ringing up $1 million in sales during a three-day fall trunk show last week at Bergdorf Goodman.

'Sex and the City' Lingerie Parties Rev Up

Retailers will be chilling cosmopolitans, walking the aisles in stilettos and displaying risqué undies and bras nationwide as stores launch "Sex and the...

Macy's Heads West For Latest Openings

Macy's Inc. is betting on the fast-growing Phoenix market and on Las Vegas, which has been hard-hit by the economic slowdown.

Fashion Brand Fans Are Spreading

With the worsening U.S. economy putting a strain on people's wallets, for the first time in seven years consumers are placing more importance on which...

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